Reitenour Wins Dick Chrysler 100 @ Kil-Kare Speedway

Xenia, OH July 4, 2008 – Due to the inclement weather conditions, qualifying for the Super Cup Stock Car Series was cancelled and the starting grid of the field was determined by the current point standings of the series.
Reitenour started on the pole and was challenged several times but only relinquished the lead for 17 laps of the 100 lap event. This win marks the second win of the 2008 season for Reitenour and positions her in first place of the point standings of the series.

Reitenour said, “We had high hopes coming into today’s race. I really wanted to win this race. Kil-Kare being close to my home town and my favorite track, it turned out to be a great day for us. I can’t thank my team enough for all their handwork. We fought a tight race car through out the day but was able to pull through with the win.
I would like to thank my sponsors who helped me with this race, CompCal, Fat Headz, Horn & Hardart Coffee, Fox Motors, Marriott Courtyard (Beavercreek), Ron’s Pizza and Salyers Financial.”

 

FOR IMMEDIATE RELEASE
Vis Viva™ Sponsored Driver Takes First USAR Pro Cup Career Win

PALM BEACH GARDENS, FLA: July 03, 2008
Vis Viva™ sponsored USAR PRO CUP Rookie driver Mikey Kile, set another milestone of his young racing career at the Lucas Oil 200. Kile, driver of the Vis Viva™ ‘Living Force Energy’ Chevrolet Impala SS, achieved his first win of the Pro Cup series on Saturday night in Salem, Indiana. He is now the only rookie to every win an event in this series.

Kile entered into the event having produced a sixth place qualifying time for just his 5th race ever of the Pro Cup series on Saturday night. Battling the first 129 laps, Kile staked his position within the top 5 spots throughout the first 129 laps. After a back and forth struggle, by lap 193 he had forged his way, inch by inch, to the lead.

“There was a lot of give and take, and a lot of good racing between us,” Kile said of his battle with Purkhiser, driver of the number 68n Ford. Purkhiser commented, “that was just hard racing.”
Dan Pikarsky, Sr. VP of Sports and Event Marketing for Attitude Drinks Incorporated said, “We are all very proud of Mikey Kile and all of the guys on Team Vis Viva™. The USAR Pro Cup Series makes for a perfect grass roots marketing platform and, when you tie in a first class team like Mac Hill Motorsports, Mikey Kile and the fans who have been supportive of Vis Viva™ ‘Living Force Energy’, it’s a win – win – win situation for all of us.”

About Attitude Drinks, Incorporated

Attitude Drinks Incorporated is an innovative beverage brand development and marketing company focused on introducing nutritional, functional and experiential beverages nationwide. The company is developing a line of uniquely fortified and formulated functional beverages that offer consumers, retailers and distributors numerous advantages over traditional soft drinks and non-carbonated beverage brands. Attitude’s first commercial brand Vis Viva™ ‘Living Force Energy’ is an experiential drink featuring IQZOL™, a proprietary complex that delivers a feeling of increased focus and enhanced clarity with no jitters and no crash. For more information on the company, visit http://www.attitudedrinks.com.

CONTACT
Dan Pikarsky
Senior VP, Sports and Event Marketing
877-799-5053
dan@attitudedrinks.com
www.attitudedrinks.com

 
July 2, 2008: Teen Racing Rivals Team up for a Cause
 
June 30, 2008: Hotel for the Super cup race at Kil-Kare
Courtyard Dayton Beavercreek
2777 Fairfield Common
Beavercreek, OH 45431, United States
937-429-5203
$89.00 rate if you mention you saw on Super Cup or MPM website.
 
Daniel Johnson wins the MPM 100 presented by Extreme Trophies

Tonya McCallister and Jane Council of McCallister Precision Marketing (MPM) presents Daniel Johnson (winner of the MPM 100) with a check in victory lane. Johnson received a bonus $100 and a replica diecast car for winning the race, courtesy of MPM.
 
June 3, 2008: Young Gun Roundup--2008
Start to Finish LLC. Will hold a test session for the opportunity to compete in an upcoming Super Cup Race. Ten drivers will be selected to try out. One driver will win the ride. Drivers wishing to participate must be at least Fifteen years old and have parents permission in order to test. All participants must send a resume or statement of experience. Test to be held at a Super Cup track in July 08 Other qualified drivers may be offered the chance to compete in a Super Cup Race.
Send resumes to Start to Finish LLC.
P O Box 336
Skyland NC. 28776-0336
Super Cup car owners will provide the cars and observe the test.
 
June 2, 2008: Comfort Suites in Morristown Tennessee will be the host hotel for this weekend's Newport Race. The rate if you mention Super cup or MPM is $70 plus tax. Reservations call 1-877-424-6423.
 

Megan Reitenour interview on askpatty.com

Megan Reitenour moving up in racing ranks
Megan Reitenour is a sixteen-year-old, third generation racer.

Racing first grabbed her interest at the age of two when she used to “race” in her pink Barbie Corvette. Her Dad placed pillows behind and underneath Megan, so she could reach the pedals of the car. At age four, she advanced to a Quad Runner, and eventually to a Quarter Midget at age five.(Read More)

 

 

Reitenour models for the 27th annual cara charities fashion show

INDIANAPOLIS, IN May 7, 2008 –­­ ­Super Cup Stock Car/ARCA Lincoln Welder racecar driver, Megan Reitenour models for CARA Charities Fashion Show. The 27th annual CARA Charities Fashion Show and luncheon will held on Thursday, May 22, 2008 at the downtown Marriott Hotel in Indianapolis, IN. This event generally has 1,000+ in attendance and is one of the premier events that surrounds the Indianapolis 500 and the 500/Festival.

Reitenour was invited by Lyn St. James to appear as one of the Women in the Winner's Circle representative drivers and will be featured in the show. Other special honorees will include Helio Castroneves, Janet Guthrie, Lyn St. James, and Cody Unser. This year's show will also partner with Riley Hospital for Children by supporting the Riley mission of improving the health and well-being of children.

 
VIVA' Living Force Energy Drink, puts Mikey Kile's focus on 08' Rookie Title.

NORTH PALM BEACH, FL. (April 11, 2008) – Vis Viva Living Force Energy drink sponsors Mac Hill Motor Sports and driver Mikey Kile in the USAR Hooters Pro Cup Series 2008 season. Vis Viva Living Force Energy drink is the flagship brand of functional drinks from the Attitude Drink Company, Inc. located in North Palm Beach, Florida.

"We are very excited about our partnership with Mac Hill Motorsports and can't wait to see 'Team Vis Viva' debut next weekend in South Boston, Virginia," said Dan Pikarsky, Attitude Drink Company Inc., Senior Vice President of Marketing.

"Vis Viva is a healthful energy drink which gives you a focused energy experience," Pikarsky continued. "The car is ready, the team is ready and Mikey is the perfect representative to have for our Vis Viva brand."

Kile is energized about his charge for the 2008 Rookie of the Year title in the #65 'Vis Viva' Living Force Energy - Chevy Impala SS. "We've been doing a lot of testing and preparing while building great team chemistry during in the off the season," Kile said. "We have a lot riding on this season from promoting 'Vis Viva' to our fans, running for Rookie of the Year, and keeping the Vis Viva Chevy out of trouble," Kile said. "I have the team behind me that will keep the wheels turning. We're focused, confident and we believe in each other."

"Not only am I excited to see a new sponsor come into the sport, but I'm also proud to be the driver representing the Vis Viva brand," Kile continued. "I am really impressed with the time and effort the company expended in developing a product that functions very well without all the harsh ingredients and excessive amounts of sugar and caffeine that are typically found in many energy drinks. Vis Viva gives you a nice boost of energy along with a heightened mental clarity and focus without the jitters or hard crash afterward. It is a completely different drink experience than anything else I've tried."

Promotions for the Vis Viva brand are planned to coincide with the 2008 USAR race schedule, focusing on building a strong customer base and increasing distribution across the country.

About Attitude Drinks:

Formed in June 2007 and headquartered in North Palm Beach, Florida; Attitude Drink Company, Inc. is a beverage brand innovator that creates and markets functional beverages. Vis Viva™, our first brand, is a healthful experiential drink featuring IQZOL™, our proprietary complex delivering a feeling of focus, rejuvenation, clarity and invigoration. More information about Vis Viva™ and Attitude Drink Company, Inc. can be found at www.VisVivaDrink.com.

 
For Immediate Release
April 22, 2008

Contact: Jonathan Hunley
Winning Words
jonathan.hunley@gmail.com
(540) 903-5290


Frank finishes 12th in rain-shortened Miller Lite 250


South Boston, Va. – After being together barely more than a week, A.J. Frank and the Smith Performance Racing team weathered a rain-shortened night to finish 12th in the Miller Lite 250 on Saturday. Frank, who finished 11th in points in the USAR Hooters Pro Cup Series last year, qualified 18th at South Boston Speedway in the season-opening race for the Sears Auto Center Northern Division.
But the Smith Paving & Asphalt Sales No. 52 Chevy Impala SS began the night with handling problems, and those difficulties continued until rain ended the race after 161 of 250 scheduled laps.
“It was loose from the time they dropped the green,” Frank said.
However, considering that Frank first talked to team co-owner Bill Smith only 10 days before race day, the finish was a victory of sorts. After deciding to work together for the 2008 season, Frank enlisted the help of the T2 Motorsports team and several of his closest friends, including two-time Pro Cup Champion Clay Rogers, who served as crew chief.
“I’m just glad these guys got in here and got their feet wet this weekend,” Rogers said.
Smith, whose team is new to Pro Cup racing, was heartened by the performance. He said a month ago he would have been happy just to qualify for the race, let alone finish in the Top 15.
“Last week we had a car that wasn’t even in one piece,” he said.
Frank credited Rogers with a smart pit strategy that helped keep the team close to the front. And he said he was proud of everyone’s work, especially given the fact that most other teams had months to prepare their cars and test them, whereas SPR had only a week to get ready to race.
“All things considered, we took an evil-handling racecar and got a Top 12 out of it,” he said.
The next race for Frank and SPR will be on May 31 at The Milwaukee Mile.
For more information about A.J. Frank and Smith Performance Racing, please visit ajfrank.com.

 
 
Smith Performance Racing, A.J. Frank team up for 2008

4-15-2008

Mooresville, N.C. – Veteran driver A.J. Frank and new USAR Hooters Pro Cup Series team Smith Performance Racing are proud to announce a partnership for the 2008 season.

Frank, who finished 11th in series points last year driving for Mac Hill Motorsports, will once again compete in the Sears Auto Center Northern Division, and his maiden voyage in the SPR No. 52 Chevy Monte Carlo will come Saturday in the Miller Lite 250 at South Boston Speedway.

He said he’s excited to work with SPR, led by the father-and-son duo of Billy and Bill Smith, and thrilled to be able to represent the team in the Smiths’ home state of Virginia.

"Our deal came together late, but we hope to make our mark quick at South Boston," said Frank, who has 13 top-five finishes and 29 top-10s in only 50 Pro Cup starts.

Bill Smith said he’s elated to work with a driver of Frank’s talent and experience in his squad’s first year in Pro Cup. He only wishes he and Frank had started talking earlier. The team effort will have been together for only 10 days when the green flag waves on Saturday. Until then, Frank’s immediate driving future and SPR’s immediate car-fielding future were unclear.

"We couldn’t be happier to have found A.J. and to have come to an agreement with him," said Smith, who has been involved with IHRA drag racing and NASCAR Late Models over the past few years. "He’s an excellent driver, of course, and he’s a great person to work alongside. I just wish we would have started this deal three months ago. We’ll be ready for South Boston, though. You can
bet on that."

Indeed, Smith would have been hard-pressed to have found a better wheel man to get a car ready for South Boston in a short amount of time. Running in the top 10 has been routine for Frank at the famed track in Southside Virginia. He finished seventh and eighth in two races there last year, and his
career-best South Boston finishes were both fourth-place runs, in 2005 and 2006.

"It seems like it’s been so long since I was behind the wheel of a racecar in a competitive situation," Frank said. "I’m grateful to the Smiths for giving me this opportunity. They bought a great car, and we’ve teamed up with T2 Motorsports, which should make for a stout combination this weekend."

 
 
March 18,
McCallister Precision Marketing MPM is pleased to announce our newest client. Megan Reitenour Racing, LLC has retained MPM for all of their marketing needs. More details to follow to include Megan's racing career, sponsor opportunities, etc.