About

Watching my father race dirt late models and practically living at the racetracks during my childhood it is no wonder that I began racing 4 cylinder racecars on dirt tracks throughout the Carolinas and Georgia at the age of 13. Not only did I gain knowledge as a driver but also about each and every aspect of racing. Growing up in this environment taught me the importance of having a strong work ethic and paying attention to small and large details.

After graduating from Easley High School, I was fortunate to attend college on a basketball scholarship to North Greenville College. Unfortunately due to a knee injury, my participation in basketball was cut short. Once I left North Greenville, I started working at my father’s business, where he was manufacturing and housing race cars. I was responsible for customer service, implementing marketing strategies and promoting the business. This opportunity allowed me to use my talents as a marketing coordinator for a local hospital in Columbia, SC. While I enjoyed my career in the health care profession, I realized the need to follow my true love and passion for racing, so I created “McCallister Precision Marketing”.

Our goal is to assist racing teams by providing them with quality customer service and marketing opportunities that will not only allow them to compete in the fast growing sport of racing but to stay a lap ahead of the competition. See you at the “Winner’s Circle”!

-Tonya McCallister

MISSION
McCallister Precision Marketing (MPM) focuses on assisting up-and-coming race car drivers with career advancement and promotion. McCallister Precision Marketing helps drivers build confidence in front of and behind the camera, giving them the tools they need to advance to the next level. The company also provides companies with a strategic plan for their sales, marketing and promotional needs. We believe in building positive relationships with our clients so that we may provide them with the most professional, yet personal guidance they need, in order to achieve their racing goals. Our clients include race car drivers, race team owners, companies and racing series’. We also work closely with charities and charity events.

SERVICES
– Assisting with career advancement

– Promoting drivers and businesses

– Working with developmental teams to place up-and-coming drivers

– Assisting drivers with seeking marketing partners/sponsorship

– Assisting with graphic designs, marketing materials, website design, hero card design and press releases

– Custom t-shirt design and embroidery services

– Working directly with a professional etiquette training consultant whose services include, customer service, process improvement, team/moral building, effective communication techniques, and leadership development

Contact Us today for more information on how we can help you reach your motorsports marketing goals.