3/31/2026
MPM Marketing
Wyatt Coffey signs multi-year contract extension with MPM Marketing
COLUMBIA, S.C. (March 31, 2026) – McCallister Precision Marketing (MPM Marketing) is excited to announce a multi-year contract extension with rising Dirt Late Model star Wyatt Coffey.
Coffey was just 10 years old when he first signed with MPM Marketing in September of 2023. Since then, he’s become one of the fastest rising stars in the world of Dirt Late Model racing, something that MPM Marketing founder Tonya McCallister believes is no fluke.
“We’ve believed in Wyatt since day one and we’re thrilled that Wyatt and his family believe in us,” said McCallister. “This young man is one of the best young racers in the United States and we’re going to keep working hard to make sure the world knows it. We’re thrilled to continue working with Wyatt and we appreciate the trust he and his family have in us.”
From Waynesboro, Virginia, Coffey has been collecting checkered flags on a regular basis for the last three years. He’s won races across the country at tracks like Charlotte Motor Speedway, Atlanta Motor Speedway, Millbridge Speedway, Natural Bridge Speedway, The Bullring at Las Vegas Motor Speedway and Dominion Raceway, just to name a few.
He’s also secured multiple championship accolades, including the 2024 INEX Bandolero Bandit National championship, the 2024 Summer Shootout Bandolero Bandit title at Charlotte Motor Speedway, the 2025 Mid-East 602 Late Model championship and the 2025 Natural Bridge Speedway 602 Late Model title.
“Working with Tonya has been great,” said the 13-year-old Coffey. “She’s always been so supportive and has always been there if I had a question or needed advice. I’m so happy I get to keep working with her and the MPM team for years to come.”
Coffey’s mother, Amanda Bradley, believes the partnership with MPM Marketing is more than just a business relationship. Bradley and MPM Marketing share the same goal, supporting Coffey’s racing dreams.
“MPM Marketing is more than a marketing agency, it’s like family,” Bradley said. “Working with Tonya means being part of a team that believes in his dreams, supports his growth, and helps him chase his racing goals with professionalism and care. Knowing he has MPM in his corner gives us confidence, pride and excitement for every race ahead.
“It’s clear she wants the best for my son and all her clients. Her experience, knowledge, and connections in the world of racing speak volumes. We wouldn’t want anyone else to assist Wyatt down this path to success.”
For additional information about Wyatt Coffey, follow him on Facebook at Facebook.com/WyattCoffeyRacing or www.WyattCoffeyRacing.com.
Submitted By: Adam Fenwick